The typical news story presents facts which occurred that day or week. Doing your research for your editorial with an eye to collecting the most salient facts which support your point of view gives you and your readers a solid and persuasive argument, which obviously strengthens the piece and proves most engaging to your audience.

Good editorial writing is therefore, a mix of journalism and opinion. An understanding of rhetoric is essential to a powerful editorial that gets people thinking.

Consider the difference between the following two sentences: “While you and I may be sitting at the kitchen table, warm and comfortable and not in fear of losing our homes or paying for the power bill, there are thousands of individuals and families who are now homeless, cannot even afford to buy this newspaper and are in jeopardy of freezing or starving.”

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