Radiohead had a change of heart due to the ongoing demand of customers for their unbundled digital songs for iTunes. With this they have decided to provide ITunes customers their music from EMI label days.

“There has been massive demand for Radiohead’s music on iTunes,” EMI communications SVP Jeanne Meyer told Listening Post. “Once In Rainbows was unbundled, it was a natural progression to unbundle (the rest of) their catalog” so that it would be available there.

Radiohead had previously allowed EMI to sell its albums digitally on music services only in album form. Apple refuses to do this, so Radiohead declined to sell its music on iTunes — by far the largest of the digital music stores. However, the band’s approach changed with In Rainbows, which the band released for unbundled sale on iTunes following its pricing-optional debut.

Radiohead’s back catalog of EMI albums, its videos and its new Greatest Hits album are all available in the iTunes Plus store, in the DRM-free AAC format.